Palette
Primary
Prosperity Yellow
HEX #FCFF52 RGB 252, 255, 82 CMYK 0, 0, 68, 0
Forest
HEX #476520 RGB 71, 101, 32 CMYK 30, 0, 68, 60
Base
Gypsum
HEX #FCF6F1 RGB 252, 246, 241 CMYK 0, 2, 4, 0
Sand
HEX #E7E3D4 RGB 231, 227, 212 CMYK 0, 2, 8, 9
Wood
HEX #655947 RGB 101, 89, 71 CMYK 0, 12, 30, 60
Fig
HEX #1E002B RGB 30, 0, 43 CMYK 30, 100, 0, 83
Functional
Snow
HEX #FFFFFF RGB 255, 255, 255 CMYK 0, 0, 0, 0
Onyx
HEX #000000 RGB 0, 0, 0 CMYK 0, 0, 0, 100
Success
HEX #329F3B RGB 71, 101, 32 CMYK 30, 0, 68, 60
Error
HEX #E70532 RGB 71, 101, 32 CMYK 30, 0, 68, 60
Disabled
HEX #9B9B9B RGB 71, 101, 32 CMYK 30, 0, 68, 60
Accent
Sky
HEX #7CC0FF RGB 124, 192, 255 CMYK 51, 25, 0, 0
Citrus
HEX #FF9A51 RGB 255, 154, 81 CMYK 0, 40, 68, 0
Lotus
HEX #FFA3EB RGB 255, 163, 235 CMYK 0, 36, 8, 0
Lavender
HEX #B490FF RGB 180, 144, 255 CMYK 29, 44, 0, 0
Jade
HEX #56DF7C RGB 86, 223, 124 CMYK 61, 0, 44, 13
Usage & pairings
Application of color will vary across touchpoint and execution, but below highlights key ways to utilize color as a background, pop, and accent.
Legibility of messaging should be top consideration when selecting and finalizing color pairings.